Text Box: Ventana® models improve performance by helping organizations make smarter choices. They leverage the collective intelligence of an organization's people and experience to determine which choices are most likely to improve performance, and why. By converting mountains of information into clear, compelling stories rooted firmly in both data and experience, they help decision makers to understand the best path forward, and to communicate that path to the organization.

Predictable Reactions
Text Box: How is this possible? The outcomes of an organization's actions are determined by predictable reactions and by unpredictable influences. Ventana models help decision-makers to manage both.

Unpredictable Influences
Text Box: Organizations must cope with an unpredictable environment. Economic, competitive, regulatory, natural, and other factors buffet plans and affect results. Ventana models calculate the effects of these influences across their full range of possible values, not just the historically experienced range. This addresses two important problems. First, history may not be predictive of future conditions. Second, humans tend to underestimate risk. Ventana models also account for interactions among uncertain influences, rather than assuming risks are uncorrelated. This often greatly affects results, and is crucial for early detection of brittle or vulnerable business structures. Rather than averaging together extreme opportunities with extreme vulnerabilities, or ignoring them due to low probability, Ventana models outline the whole range of possibilities, uniquely identifying both threats and leverage and explaining the odds behind them. Text Box: Page #

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