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          The resulting set of possible futures is often very different from current planning. By considering the correct range of potential outcomes, clients can evaluate their risk in advance, to design strategies that exploit the odds and defend against shocks.

          In the end, people, not models, are responsible for decisions. But people with good models make better decisions than people without good models. In fact, that is the definition of a good model: one that helps people and organizations succeed.

Text Box: Smart choices come from solid understanding and clear communication of which actions will improve performance and why. Four qualities of Ventana® models combine to yield better performance through smart choices: Text Box: Ventana® models are usually built through a process of rapid evolution with client participation. Improvements in modeling technology now allow major model enhancement and testing in hours to days, so the client can see and critique progress frequently and regularly.

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