Industry Models:

Ventana industry models focus on dynamics of industry-wide growth and
Change .they are used by police markes to understand regulatory effects before they
Are implemented ,by suppliers to plan capacity and pricing ,by consumers to deter-
Mine their rules of engagement,and by investors wishing to influence and profit from
Industry trends.
Exmples
National airspace system
B2b economy
National airspace system
For the federal aviation administration ,ventana is currently modeling the national
Airspace system .this project will provid a framework for evaluating long-term
Infrastructure and regulatory strategy. To achieve realism without getting bogged
Down in massive detail, the model aggregates participants into communities,each
Acting in its own interests. The model takes a high –level approach to understanding
When different system constraints become active ,in order to evaluate potential policies for their system-wide effects on all constituencies .data connectivity and knowledge management technology for this project are being provided by IBM
B2B economy
For leading iformation technology provid ,ventana modeled the potential
Behaviors of B2B e-markets .crucial model aspects included the effects of market un-certainty ,and the effects of choices made by individual businesses on the general
Economy.by examining the bottom-line effects  for all participants in different B2B market models, ventana determined which designs and price stauctures could make
Participants successful,and which could not.the model revealed unanticipated pitfalls
In e-market pricing and cost sharing arrangements, into which uninformed managers
Could easily stumble.it also suggested a number of new opportunities created by
Sharing information across supply chains.The client used the model to consider candi-
Date B2B investment strategies.
Corporate Models…
Ventana corporate Models focus on investment allocation among business
Units ,metric and profit guidelines for business units, and merger , acquisition,and di-
Vestiture decisions. They promote synergyin operations,balance views of stake-
Holders, and clarify tradeoffs among short and long term profit, growth in market
Share, and robustness over diverse market conditions.
Examples


T Alliance