Ventana production models focus on the technical and human factors affecting a manufacturing or service delivery process. they are used by managers to find the root cause of throughput and productivity limits, understand and accelerate production learning curves, and determine in advance the likely payoff of process improvement initiatives.
For a majorpharmaceuticals company, ventana created a model predict market response to a new offering prior to launch, accurately revising expectations upward by a factor of three. the client also used the model to test pricing and promotional options piror to excuting them. In other pharmaceutical product applications, ventana has modeled the effects of both changing epidemiology and incoming competition of future sales and market share.
For a worldwide supplier of computer peripherals, ventana predicted the effects of alterative price-package options.starting with a detailed understanding of dozens of ways consumers use the products, the model was used to find the optimal product design and pricing, to meet market share and profitability targets.